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Craig McDonald: Cover me #1 – One True Sentence

November 18, 2014

BetimesBooksNow

“One True Sentence” originally appeared from St. Martin’s Minotaur in February 2011. In original publication sequence, it was the fourth Lassiter novel to see the light of day.
Its cover and packaging was radically different from the three titles that preceded it, and that embodied a growing concern I had as my Lassiter books went out into the world: Across four linked novels, there were four vastly different branding concepts playing out. Not one of the four books clearly stood out as being linked to another.” – Craig McDonald on  creative process behind the repackaging of the Hector Lassiter series into uniform editions for Betimes Books.

Read more: http://craigmcdonaldbooks.blogspot.ie/2014/11/cover-me-1-one-true-sentence.html

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